Wound Care in Hungary: New Research Report Available at Fast Market Research
Value sales of wound care continued to decrease in constant terms in 2012, following the negative trend of the previous years. As wound care is a mature category, it is characterised by few innovations while manufacturers are also passive in terms of advertising. Given the difficult economic climate in Hungary, many consumers turned to cheaper private label products or other cheap and low quality brands, which also negatively affected value sales in 2012.
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