New Market Study Published: Soft Drinks in Hungary
The first business results of explicit government efforts to change consumption patterns and make customers prefer healthier drinks were witnessed during 2012. The chips tax on products with high levels of sugar launched in late 2011 and designing new product formulas with lower tax was the major topic for soft drink manufacturers. Concentrates with a fruit content of less than 33% were also heavily taxed, whilst those with more fruit enjoyed lower tax. Carbonates and energy drinks...
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