Recently Released Market Study: PZ Cussons PLC in Home Care (World)
PZ Cussons' profile in home care is centred on laundry detergents and hand dishwashing. The company remains dependent on a small number of disparate markets in home care, largely as a result of its strategy to focus on select markets. Nevertheless, it has the potential to become an important regional company, specifically in Africa where home care is still highly immature, thus offering significant opportunities for PZ Cussons to establish itself as a major player in the long term.
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