Fruit/Vegetable Juice in the United Kingdom - New Market Study Published
In 2012, a key shift in consumer interest was towards chilled products. Consumers increasingly looked to the fridge areas in supermarkets/hypermarkets for fruit/vegetable juice. As a result categories such as not from concentrate 100% juice and juice drinks (up to 24% juice) continued to hold the juice category as a whole. Both these categories reported off-trade value growth close to 3% in 2012. As fruit/vegetable juice is considered to be a family purchase these chilled juice varieties are...
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