Now Available: Tea in Saudi Arabia
Tea, considered a deeply-ingrained cultural drink, continued to benefit from activities by leading companies in 2012. These activities included a "Dip & Win" campaign, free gifts with teabags black standard packs, and advertising campaigns by Lipton Tea Factory, as well as various advertising campaigns by AMS Baeshen throughout the year. Both companies invested significantly in in-store displays and promotions, thus maintaining sales. These activities resulted in current value growth of 11% in...
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