New Market Study Published: Vitamins and Dietary Supplements in Colombia
Historically, vitamins and dietary supplements were products that only high-income consumers could afford. The free trade agreement with the US which came into effect in May 2012 eliminated tariffs on products such as vitamins and dietary supplements, along with the raw materials needed to make them in-country. This led to an increased selection within the country, and made such products more affordable to other segments of the population. The expansion of direct selling to consumers who...
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