Recently Released Market Study: Air Treatment Products in South Korea
Energy efficiency was an important issue in 2012 for air treatment products. This was always an issue in previous years, but in 2012, the consumers heavily reacted to the trend and therefore impacted the category. The first noticeable impact was consumers choosing to purchase cooling fans instead of air conditioners despite the hot weather. Volume sales of cooling fans sharply increased, while air conditioners showed positive but slow growth.
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