Recently Released Market Study: Men's Outerwear in Spain
2012 continued to be affected by the ongoing economic crisis that highly eroded Spaniards' purchasing power. As a consequence, Spanish men reduced their purchases of clothing to essential items, looking for the best bargains. Therefore, and according to the high penetration of smartphones in Spain, local men adopted internet retailing as the first source for choosing their future purchase, comparing prices and making the decision. Purchases directly through retailers' or third-party web stores...
View full press release