Market Report, "Carbonates in Colombia", Published
Very active new product development appears to be the long-run strategy to uphold year-to-year growth in carbonates. This largest but less dynamic and more mature soft drinks category is facing strong competition from RTD tea, bottled water, juice and even concentrates. All of them are focused on offering healthier alternatives. A category which was known to innovate mainly in sizes and packaging, in just two years carbonates has seen the launch of Mountain Dew, Maltizz, Fanta and Speed. The...
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