Consumer Lifestyles in Kenya - New Market Research Report
After suffering through an unsteady (in economic terms) 2012 and waiting to see what repercussions the March 2013 elections might bring , Kenyan consumers entered 2013 comforted by good weather (and lower food prices), declining inflation and the benefits of a peaceful government transition. On the other hand, a large proportion of Kenyans live in poverty, and this has led to a burgeoning informal market. As well, Kenya is home to many different tribes whose traditions and consumption habits var...
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