Recently Released Market Study: Soft Drinks in Italy
2012 was a year of turmoil for the Italian market, and consumers' confidence hit lower levels than in 2011, exacerbated by the spike in the unemployment rate recorded during the year. As a consequence, consumers were careful and tended to cut their expenditure on non-essential products, and this affected soft drinks to a certain degree, depending on the category. Nonetheless, overall, the market of soft drinks could weather the storm and showed slight growth in 2012 in total volume terms.
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