Beverages in Consumer Foodservice: The Best Portfolio Wins - New Market Research Report
Beverages have never been a more important part of global foodservice strategy, and for good reason. They are versatile, flexible and profitable, and they appeal to a wide range of potential customers. In 2013, operators have expanded their beverage menus and experimented with fruit- and tea-based drinks, offering consumers the variety they crave in a chained dining experience. The right mix of beverages is now integral to global success, and the optimal portfolio will pay long-term dividends.
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