Hot Drinks in 2013: Creating an Experience, Finding the Value: New Research Report Available at Fast Market Research
While the global outlook for all hot drinks remains positive, it is coffee which continues to steal the show, achieving remarkable value growth through substantial growth in pod machines, continued innovation in instant coffee, and the global halo effect of the coffee shop revolution. Tea and other hot drinks, by contrast, increasingly depend on a much smaller core of key markets, demanding a more locally focused strategy.
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