Retail Tissue in Italy: New Research Report Available at Fast Market Research
In an extremely mature and saturated category such as retail tissue, there were interesting developments, especially towards the end of the review period. On one hand, despite retail tissue being still dominated by manufacturers' brands, private label products continue to raise their penetration in volume and are increasingly competing with branded products by taking over many of the functions usually addressed by brands, for example regarding new product development, or by addressing...
View full press release