Vitamins and Dietary Supplements in India - New Market Study Published
Vitamins and dietary supplements witnessed strong current value growth of 13% in 2012, reaching Rs45.2 billion. This was driven by companies and manufacturers focusing on specific groups divided based on need, age and gender. 2012 witnessed the launch of a paediatric product in vitamins and dietary supplements by The Himalaya Drug Co, namely HiOwna Junior, targeting children from the age of two to pre-teens. Dabur also relaunched its anti-ageing product in vitamins and dietary supplements,...
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