Recently Released Market Study: Men's Outerwear in the Philippines
The style and design of clothes featured in fashion blogs, Facebook pages, Tumblr and Instagram accounts strongly influences consumer purchasing decisions and brand preferences. It likewise contributed to the popularity of fast fashion, especially among the youth. Some well-known brands include Uniqlo and Cotton On. Amidst the popularity of these foreign brands, consumers are not hesitant to purchase local brands. Consumers mix and match local brands with foreign ones to create stylish looks.
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