Mens and Womens Fragrances in China 2013
During the past year, the business environment has become more difficult, with some uncertainties and challenges. While spending is increasing, consumers have become more sophisticated and demanding. There is a rising savvy shopper seeking a unique fragrance that fits with their personality. At the same time, the market is facing heightened pressure from the anti-extravagance campaign. However, given the majority of consumers are keen to improve their lifestyle, growth opportunities remain positive.
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