"Eye Care in Costa Rica" Now Available at Fast Market Research
Despite higher levels of segmentation and the growing availability of innovative added-value formulas, demand remained mostly restricted on standard eye care products. Standard products continued to benefit from strong positioning and accessible unit prices, while the purchase of more specialised products occurs when prescribed by a healthcare specialist. The functional features of specialist products, such as allergy eye care, and their high unit prices are not attractive to most local...
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