New Market Report Now Available: RTD Tea in Hong Kong, China
Health consciousness continued to rise among Hong Kong's consumers during 2012 as the government continued to conduct public information campaigns emphasising the need to maintain a healthy lifestyle. In order to meet the rising demand for healthier soft drinks among Hong Kong's consumers, the leading players in the category engaged in many new product launches in RTD tea towards the end of the review period. As many consumers became increasingly willing to pay for these new products as long as...
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