New Market Report: Consumer Health Trends, Developments and Prospects 2013
Consumer health is thriving in the face of rising healthcare costs, a greater incidence of chronic diseases, hectic lifestyles and other demographic, public health, regulatory and corporate trends. More formal and streamlined regulatory approaches are widening access to self-care, while government and commercial wellness campaigns are educating consumers. Companies are exploring regional and portfolio expansion, and technology is playing a greater role in helping consumers manage their health.
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