Just Released: "Soft Drinks Packaging in the US"
Energy drinks continues to ramp up competition, as Starbucks introduces its own energy drink with Starbucks Refreshers. The company unveiled this new product in three different formats. In the retail channel there is a powdered concentrate format as well as a canned format that Euromonitor International defines as an energy drink. Additionally, the product can be purchased from Starbucks foodservice outlets, where it is made in-store. Given the popularity of Starbucks among consumers, the new...
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