New Market Research Report: Colour Cosmetics in the United Kingdom
Volume growth was slightly stronger than value growth in 2012 due to a large number of retailers continuing to sell colour cosmetics on price promotions. Retailers such as Boots and Superdrug offered "3 for the price of 2" promotions on their colour cosmetics almost all year round in order to encourage consumers to make more impulse purchases. The economic downturn has affected consumer expenditure and a large number of female consumers do not see colour cosmetics as essential items. For...
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