New Market Report: Pakistan Pharmaceuticals & Healthcare Report Q4 2013
It is vital that the Pakistani government enforces regulations to ensure the rational prescription, dispensing and consumption of medicines. While on one hand medicine affordability levels are low, a study highlighting irrational drug use in the country is a cause for concern. As hospitals and doctors continue to be the primary access point to healthcare, and as access to medical services and pharmaceuticals improves over time, it is important that both public and private resources are directed towards the consumption...
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