Ear Care in India: New Research Report Available at Fast Market Research
In 2012 consumers continued to prefer using prescribed medicines for ear infections or for other ear care needs. In 2012 ear care only accounted for a negligible share of overall value sales in consumer health, with sales of Rs127 million. This was due to low knowledge regarding these products amongst consumers, which continued to discourage them from using the OTC options available in the market.
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