Air Care in Denmark - New Market Research Report
Danish consumers are sceptical about air care products as a part of everyday life. A big and growing "green" segment of the population views them as unnecessary and artificial, believing that any bad smell at home should be dealt with by cleaning and ventilating and by not covering it up with perfume. Furthermore, there is a strong concern that extensive use of air care products might cause allergies, a problem put into focus by official warnings from The Environmental Protection...
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