New Market Research Report: Coffee in France
Despite weak volume growth in the off-trade, the coffee category continued to achieve healthy growth in value terms in 2012. On the one hand, value sales continued to be impacted by increases in the cost of raw materials, while on the other they benefited from the success of individually packaged products, mainly in fresh ground coffee pods and to a lesser extent in instant coffee, in the form of sticks. These products are more expensive. Single-serve portions are perceived as...
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