"Analgesics in Romania" Is Now Available at Fast Market Research
The category is strongly represented in the OTC category and self-medication trends play an important role in consumption. Consumers continued to ask for the generic name rather than for a brand or a manufacturer. (There are numerous types of acetaminophen-based pills, but consumers ask for "Paracetamol" and purchase what the pharmacists recommend, depending on the price.) Branding was more important for imported products, such as combination products and ibuprofen, in which consumers do have...
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