Hurdles to Health: Prospects for the Food Industry in Replacing Sodium Chloride - New Market Study Published
Associations between high sodium intake and raised blood pressure, leading to cardiovascular disease, are accepted. Sodium reduction provides challenges in terms of taste, but governments, retailers & companies are driving efforts to reduce salt intake. Direct or indirect marketing options exist, either by labelling health benefits or by gradually reformulating to maintain taste without alerting consumers. Significant opportunities now exist for companies to reduce sodium using new ingredients.
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