Hair Care in Greece - New Market Study Published
The economic recession contributed to a consumer shift towards offers and promotions in hair care. With economy packs and two-for-one offers on the rise as companies attempt to support volume sales and consumers willing to stock up when the offer was too good to resist, it is no surprise that the category performed poorly in value terms, whereas volume sales recorded fairly better growth rates. Given that shampoos and conditioners are considered to be staples in a household, hair care...
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