Just Released: "Confectionery Packaging in China"
With a rapid increase in marketing activities in confectionery in 2012, the fashion factor has been brought into the category, especially among younger consumers. For example, backed by nationwide advertising investment, Stride entered the mainland market with three flavours of products, which have proved popular among the young generation, with its wallet-like packaging. Also, the more diversified products in sugar-free medicated confectionery, as well as mints, brought health-conscious...
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