"Air Care in South Korea" Is Now Available at Fast Market Research
In 2012, air care in South Korea grew by 3% in current value terms to reach Won87 billion. With the exception of concentrated spray/aerosol air fresheners, air care showed positive growth in 2012. From a consumer's point of view, frequency of use and the fragrance's longevity between standard and concentrated spray/aerosol air fresheners were considered similar. Thus, they tended to use the standard format, which carries a lower retail price level. In addition, few new products in concentrated...
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