New Market Study Published: Concentrates in Romania
The small growth of concentrates in 2012 was mainly the result of the loss of purchasing power, which in turn affected sales of more expensive fruit juices and carbonates and sustained the sales of concentrates, perceived as providing a healthy RTD product at a lower price per unit. The crisis has led to the increasing consumption of traditional liquid concentrates, which lost popularity during the boom period 2006-2008 when other soft drinks categories witnessed significant growth. The return...
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