New Market Report: The Recovery and the Macroeconomic Balancing Act: Part 1 - the Regional Angle
The global volume growth of alcoholic drinks in 2012 was a carbon copy of 2011, underpinned by emerging markets, particularly China. The reality of the marketplace, however, is much more complex. The US returned to growth, helping to buoy the financial results of some leading multinationals and there was evidence of super-premium brands performing strongly. This suggests that companies do not have to be subservient to market conditions, but can affect their own futures.
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