Video Games in Argentina - New Market Research Report
Import restrictions strengthened in 2011 and had a considerable negative impact on the video games category in 2012. This contributed to the decline in value sales of video games software, which fell by 18% in current value terms. Static video game consoles accounted for the largest share of sales in 2012, at 59% in value terms, and remained an important aspirational product for children; the category recorded a 13% current value increase in 2012. However, this represented a drop in...
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