White Paper: The Internationalisation of Retailing - New Market Report
Understanding what consumers want and how to delivery it could make or break a retailer's success when entering a foreign market. Consumers around the world are radically different, so it is illogical to assume they want to purchase exactly the same thing in exactly the same way. Using case studies to highlight the strategies that work and those that don't, this white paper provides a real-life understanding of the internationalisation process and how retailers can succeed abroad.
View full press release