Homeshopping in South Korea - New Market Study Published
Homeshopping in South Korea maintained its positive performance during 2012 as the category increased in value by 12%. During January 2012 Home & Shopping entered the category, increasing the overall size of the homeshopping. Home & Shopping is a format which has been developed especially for the benefit of small and medium-sized manufacturers. Competition among the leading players in homeshopping also became more intense during 2012 as marginal differences in value sales between the players...
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