New Market Report: Consumer Health in Austria
The overall consumer health market in Austria was able to see a good performance in 2012. Compared with the review period, current value sales registered a healthy increase. The fastest growth categories were eye care, digestive remedies, calming and sleeping and sports nutrition. Whilst growth in categories such as eye care was mainly driven by the demographic phenomena of an ageing society, digestive remedies and calming and sleeping benefited from increased levels of stress and consumers'...
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