"Tissue and Hygiene in South Korea" Now Available at Fast Market Research
Even with tissue and hygiene moving towards saturation, it posted positive retail current value growth estimated in 2012. This was largely due to the growing popularity of premium products using virgin pulp or cotton, and added safe but specialised functions such as aromatic fragrance or anti-bacterial to tissue and hygiene. In order to differentiate from other competitors, packaging design became an effective tool in attracting more consumers.
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