New Report Available: Carbonates in India
Cola companies are experimenting with new flavours to enhance their product offerings. Coca-Cola revived its old brand RimZim, a "masala soda" flavoured with cumin and other spices. The company also revived its old Citra brand within lime carbonates. Similarly PepsiCo revived its Duke brand in four flavours ? raspberry, masala soda, gingerade and ice cream soda ? which retailed solely in Mumbai. PepsiCo also rolled out new variants Orange Masala and Orange Mango of its Mirinda brand,...
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