New Market Study, "Retail Tissue in Denmark", Has Been Published
A stagnating unit price was the main explanation for modest value growth of less than 1% in retail tissue in Denmark in 2012. Like some other categories in tissue and hygiene, retail tissue is characterised by a high share of private label products, and by the fact that many branded products have few and weak USPs, which could differentiate them from cheaper private label offerings and convince consumers to trade up to more sophisticated products. As a consequence, private label...
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