Just Released: "Laundry Care in Romania"
The slight recovery in laundry care in 2012, after declining sales since 2008, was due to improving consumer confidence and rising per capita incomes. At the end of 2011 there were a series of micro and macroeconomic enhancements which indirectly boosted consumption of laundry care products. Moreover, the impact of constant promotions, new product launches, publicity and distribution also supported the recovery from the recession. Also, the introduction of new products offering new fragrances,...
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