Sports Nutrition in India: New Research Report Available at Fast Market Research
Protein powder was the only category present in sports nutrition in India in 2012. The total size of the category in value terms continued to be very small, at RS4.7 billion. A lack of awareness of these products was the reason why sales continued to be low. The majority of the Indian population is not very health-conscious. The demand for sports nutrition products continued to be low, and limited to a very niche consumer base. Furthermore, the main source of...
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