Sports and Energy Drinks in Iran: New Research Report Available at Fast Market Research
The consumption of sports and energy drinks remained marginal in 2012 as this type of product remains alien to many consumer groups. Male adults aged between 15 and 30 and with higher than average disposable incomes comprised the main target audience. The category's low sales base has resulted in relatively strong growth in line with a higher volume of imports and better availability in recent years.
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