Cider/Perry in Norway - New Report Available
The key consumers of cider/perry are young people between the ages of 18- and 25-years-old. Moreover, the consumption of cider/perry has a higher share among young women than young men. Until recently, cider/perry has been positioned mainly as a long drink. Many young women prefer cider/perry as an alternative to beer and RTDs. The primary target group began to expand in 2012 with the introduction of a dry cider/perry called Grevens Torr Eple Cider Brut. This product modified the positioning...
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