Recently Released Market Study: Consumer Appliances in Thailand
Small appliances saw stronger volume and value sales and sales growth compared to major appliances in 2012. Health awareness of urban people was an important factor driving sales of air purifiers and new technological development for air conditioners. Pod coffee machines were introduced in 2011 with a few players whilst retail prices of standard coffee machines became more affordable, boosting sales in 2012. Also in 2012 the average unit price of both major and small appliances increased as a...
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