Report Published: "Consumer Lifestyles in the United Kingdom"
With the UK economy narrowly avoiding a third recession in five years during early 2013, austerity, both public and private, remains the biggest single influence on consumer behaviour, particularly for those on lower incomes. With wage growth struggling to keep up with inflation, real incomes are being squeezed, forcing many consumers to continually seek ways to trim their outgoings. However, many are still prepared to treat themselves to satellite television and gadgets like smartphones.
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