Sportswear in the United Kingdom - New Market Report
The London 2012 Olympics represented an unparalleled marketing opportunity for not only sportswear companies in the UK but also before a global television audience of four billion spectators around the globe. The larger impact was evident in the UK as it hosted the games. UK sportswear witnessed saw large amounts of merchandising and marketing of Olympic-based sportswear clothing and footwear. This provided consumers with inspiration and enthusiasm to take part in the spirit of the Olympics and...
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