Easy Ask Brings Native Language to Site Searches
Language is an extremely difficult thing to program into a computer search. A simple misspelling can mean that a search is rendered invalid, and that means that customers will not be able to find the items that they really want from a website. More importantly, sites often have items listed under slightly different names than potential customers might anticipate, such as plurals and hyphenated forms. For customers this leads to frustration and eventually they will find a new site to...
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