Recent Study: Retail Tissue in the Czech Republic
Sales of retail tissue increased by 5% in current value terms in 2012 to reach CZK4 billion. Czech consumers retained a preference for more premium private label products and mid-priced branded products. Brand loyalty has yet to develop in retail tissue on the Czech market. Although consumers have their preferred brands these products are mostly purchased when on promotion. If the preferred brand is not offered at an advantageous price, the consumer opts for an alternative brand at a better...
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