Men's Grooming in Kazakhstan - New Market Research Report
There is a serious barrier in the minds of Kazakh men that does not allow them to buy eye creams or skin creams, although use of deodorants, shaving gels and fragrances are widespread. Kazakh men are showing more of an interest in men's grooming due to the so-called Westernisation in the last years of the review period. Intense advertising of men's grooming and media coverage of beauty issues had a positive effect on demand for the category.
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